10 International create and develop new exciting wine brands from many different countries. With our own brands we are working from the outside in, putting ourselves in the customers’ shoes.
With each of our new wines we start by identifying exactly what the consumer is looking for and decide on the style and quality of the wine required.
Secondly, we choose an appropriate name; we believe good names are the ones people can remember. They act as the springboard for building a brand.
Thirdly, the labels and packaging must capture the essence of the country of origin, be bold, engaging and stand out in a crowd.
The fourth thing is, each wine must be competitively priced to succeed in today’s market.
And finally and most importantly only a superb wine will convince the consumer they have made the right choice.
